Bottle Label Packaging Design Case Study - Salters

Salter's approached Crane Creative for a Branding and Graphic re-design. With a new range of sauces on the horizon they wanted a more contemporary, up to date design for their bottle label. Now the team have a consistent look and feel that they can use across all forms of graphic marketing material.


The logo brings aspect of the fluid sauces by using a script and flowing lines. Using Mexican themed patterns, colours and solid fonts we've designed a stylish bottle label packaging that will sit well on any supermarket shelf, deli, in restaurants and even a gourmet food market stall.

We're now looking forward to working with the team at Salters in developing the rest of their marketing materials and creating a new consistent image across all forms of graphic communication including posters, flyers, POS displays and website design.

Check out the logo, packaging label and double sided business card design for yourself...