A brand identity that works for you!
Having a visually engaging brand presence is vital in today's digital marketplace.
Clipart won't cut it anymore! It's time to step it up a notch. Successful startups are founded upon a few simple principles and the main one that will forever stand the test of time is ‘First impressions count’
We love working with startup companies on creating their new business branding. Of course, a well-branded company starts with a professional logo design but the buck doesn’t stop there! Creating a brand isn’t just about slapping your logo on a few business cards and throwing them around at your local networking event. A well-branded company is one that emits powerful, visual emotions to its customer base through all forms of media and points of customer contact. It aims to establish a significant and individual presence in the marketplace that attracts and retains loyal, repeat customers!
New business? No corporate stationery and an unprofessional image with no real brand identity?
Crane Creative can assist in your branding needs by providing a whole host of creative services. Predominantly our logo & branding package will cover everything from; How you intend on marketing your business; Unique advantages of your product or service; Typical customer profiles, all the way through to feelings and emotions that you wish to convey with your logo and corporate branding. Once we’ve established these and a few other factors we will set to work on creating your new brand identity.
Of course, a brand isn’t just about the logo! We will often provide full graphic design and print services to our startup clients. Things that are often overlooked but will do wonders for first impressions are:
- Luxury, high-quality business cards
- Corporate email accounts & email signatures. email@example.com
- Fully branded business stationery. Everything from invoices, letterheads, loyalty cards and clothing.
- Promotional materials such as flyers, brochures, leaflets and magazine adverts
- Digital elements such as Facebook pages, Google business listings, social media graphics and entire websites.
Only once you’ve considered all the above have you truly gone to lengths to ensure your brand image is all-encompassing and having the maximum positive impact on your clients and customers minds.