Synergee approached Crane Creative to re-design and revamp their outdated branding. As a modern, forward-thinking accountancy firm they wanted a logo that represented this and they felt the current logo they were using was out of touch with the business as it is today!
As with every re-branding project, an approach was taken that ensured the new logo and associated branding design would still be familiar to customers and external figures. It was important that we retained elements from the old logo and simply refreshed and re-vitalised the logo design without making it completely foreign.
A new take on the old Synergee puzzle pieces was implemented and a soft, friendly typeface was used to create a welcoming, modern logo.
A full branding pack was developed and assistance with a full re-brand of the company marketing materials was carried out also.